When you start client hunting, I recommend that you don’t focus only on broad or main niches. Most people search for the same popular niches, which means you can face high competition and find the same businesses that everyone else is targeting.
Instead, we will use a smarter approach: target the sub-categories inside the main niche.
For example, Kitchen is a broad niche. Instead of searching for “Kitchen,” we can target a more specific sub-niche such as Kitchen Tools.
This gives us a better opportunity to discover businesses that other client hunters may not be targeting.
Our Client Hunting Formula
We will use this simple formula:
Need + Service + Country + Niche
For example:
Need + Services + USA + Kitchen Tools
Now take this keyword combination and search it directly on Google.
Google can show you different types of businesses, including:
- Sponsored websites
- Organic websites
- New businesses
- Established businesses
- Service-based companies
- E-commerce websites
Your job is to identify these websites and check which businesses could potentially need your services.
Why Use Google?
We could use many different tools for client hunting, but I recommend starting with the old and simple Google search method.
Why?
Because Google can help you find businesses that are actively appearing in search results, including businesses that are already spending money on advertising.
Sponsored Results Are Important
When you search:
Need + Services + USA + Kitchen Tools
you may see Sponsored/Ad results at the top.
These businesses are especially interesting because they are already investing money in Google advertising.
That doesn’t automatically mean they will become your client, but it can be a useful buying-signal that the business has a marketing budget.
Don’t ignore the organic results either. A business doesn’t have to run ads to become a potential client.
Keyword & Sub-Niche Research List
Now, if you want to find more clients using this method, you need a list of sub-niches and keywords.
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║ 🔵 KITCHEN PRODUCTS ║
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║ 🟠 Kitchen Tools ║
║ Vegetable Chopper • Garlic Press • Kitchen Scissors ║
║ Peeler • Grater ║
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║ 🟠 Cookware ║
║ Frying Pan • Nonstick Pan • Pots & Pans Sets • Dutch Oven ║
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║ 🟠 Kitchen Appliances ║
║ Air Fryer • Blender • Food Processor • Electric Chopper ║
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║ 🟠 Cooking Gadgets ║
║ Digital Meat Thermometer • Food Scale • Milk Frother ║
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║ 🟠 Storage ║
║ Food Storage Containers • Spice Organizers • Drawer ║
║ Organizers ║
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║ 🟠 Seasoning ║
║ Electric Salt & Pepper Grinder • Spice Rack • Oil ║
║ Dispenser ║
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║ 🟠 Baking ║
║ Baking Mats • Rolling Pins • Measuring Cups • Cake Tools ║
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║ 🟠 Coffee ║
║ Milk Frother • Coffee Grinder • Coffee Maker Accessories ║
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║ 🟠 Cleaning ║
║ Dish Drying Rack • Sink Organizer • Scrubbers • Sponge ║
║ Holders ║
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║ 🟠 Food Prep ║
║ Salad Spinner • Mandoline Slicer • Colander • Cutting ║
║ Board ║
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